Yahoo Advertising - Yahoo Pay-Per-Click (PPC) - Melbourne, Australia

Yahoo Pay-Per-Click (PPC) Advertising

Kanga Internet are an Online Marketing Consultancy from Melbourne, Australia. We deal with a range of clients wishing to advertise online. Online Advertising can be, International, local or region and search engine or affiliate specific. Our Business Services Consultant based in Melbourne will use expert techniques to ensure your Small Business adverts are being presented to your target demographic. Kanga Internet offer our Yahoo Internet Marketing Services to Australian businesses seeking to capture market share and gain an edge over the competition. Ensure your website is listed on the first page of Yahoo using our professional Pay Per Click (PPC) Campaign management. We help businesses in Melbourne, Sydney, Brisbane and Adelaide in Australia. Learn more about Yahoo & Marketing Small Business Online.

Yahoo! Search Marketing

Yahoo PPC History

Yahoo! Search Marketing as previously known as Overture (and before that, as GoTo until October 2001). It was the first company to offer pay-per-click advertising and is currently the second largest pay-per-click provider to English language search tools and a number of foreign language sites. Overture was acquired by Yahoo! in 2003 and this service has established a wide coverage of many key UK search tools such as Yahoo!, MSN Search AltaVista, HotBot, Lycos, Tiscali and Wanadoo. However, it is likely to lose a large part of its market coverage once MSN launches its own PPC service.

Yahoo PPC Strengths

Yahoo! Search Marketing provides coverage within the search results of Yahoo! and MSN, which each hold around a 15% share of the Aus search market. Larger text adverts are allowed than on Google AdWords, enabling a user to consider your offering in more depth before clicking on your advert, which we have found can result in a higher conversion rate.

Yahoo PPC Weaknesses

Yahoo! Search Marketing reviews many adverts manually before advertisers can use them, which, combined with an aging management system, means that it can be cumbersome to make small changes and test different versions of an advert on an account. For smaller advertisers the $50 per month minimum spend requirement can mean this channel is not cost-effective compared to Google AdWords.

As an expert in Yahoo advertising, contact Kanga to see how they can help you push your business sales with Yahoo PPC.